Features
Everything you need to run email campaigns from inside Google Workspace – nothing you do not.
Write in Google Docs
Use the full power of Google Docs as your email editor. Formatting, images, links, and rich text all carry over into your emails exactly as you see them in the document.
Contacts in Google Sheets
Manage your contact lists right inside Google Sheets. Organize recipients into separate lists, add tags, and use custom fields. Each list is its own sheet tab, all within a single spreadsheet. Your data stays entirely under your control.
Mail Merge Personalization
Personalize every email with merge tags like {{firstname}}, {{lastname}}, {{email}}, {{address}}, and any custom column from your spreadsheet. Tags are automatically replaced with each contact data at send time.
Multiple Contact Lists
Create separate lists for different audiences – newsletters, clients, VIPs, event attendees – each as its own sheet tab within your contact spreadsheet. Select which list to send to for each campaign.
Activity Tracking
Every email send is automatically logged in the _Activity sheet within your contact spreadsheet. See who was emailed, when, and for which campaign. Track sent, opened, and clicked events – all inside your own Google Sheet.
Test Before Sending
Preview exactly what recipients will see before you go live. Send a test email to yourself or colleagues to check formatting, merge tags, and content. Test emails are clearly marked with a [TEST] subject prefix.
Sent via Your Gmail
Emails are sent directly from your own Gmail account. Recipients see your name and email address – no third-party sender domains, no sent-on-behalf-of notices. Your sending reputation stays in your control.
Unsubscribe Management
Add a configurable unsubscribe footer to every campaign. Customize the unsubscribe text and set a reply-to email address for opt-out requests. Enable or disable the footer on a per-campaign basis.
Gmail Signature Support
Optionally include your existing Gmail signature on outgoing campaign emails to keep your branding consistent. Toggle signature inclusion on or off when setting up each send.
Make every email feel personal
Merge tags pull data directly from your spreadsheet columns into your email template. Any column header in your sheet becomes a usable merge tag.
Available Merge Tags
{{firstname}} – First name
{{lastname}} – Last name
{{email}} – Email address
{{address}} – Mailing address
{{tags}} – Tags or segments
{{anycolumn}} – Any custom column you add to your spreadsheet
Example Template
Hi {{firstname}},
Thank you for being a loyal customer since you joined us in {{city}}. We would love to send your gift to {{address}}.
Cheers,
The Team